I’ve always been drawn to stories, not just telling them, but understanding how they connect with people.

I started working at Blockbuster when I was 16, and later interned at MTV Canada after completing my studies in Broadcasting and Film. These early experiences that shaped how I understand media, culture, and audience behaviour. I later went on to study Communications and Digital Media, building a foundation in storytelling, marketing, and creative strategy.

Over the past decade, I’ve worked across content, branding, and marketing, helping businesses and creative projects grow through intentional storytelling and real-world connection.

Today, I work across multiple spaces. I co-run an experience-driven ice cream and sweets shop in Belize, while also developing Beat Season, a DJ project rooted in feeling, rhythm, and connection. Alongside that, I continue to collaborate with brands, events, and creative teams on marketing, content, and strategy.

My work sits between digital and physical worlds, always grounded in how something feels, not just how it looks.